"We’ve all been told a lie about the nature of creativity...My goal in writing The Creative Curve is to reveal the truth about creative success: that there is in fact a science behind what becomes a hit and that today’s neuroscience gives us an unprecedented ability to decode and engineer the necessary moments of 'inspiration' to create mainstream and popular work."

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The Creative Curve overturns the mythology around creative genius, and reveals the science and secrets behind achieving breakout commercial success in any field.

We have been spoon-fed the notion that creativity is the province of genius — of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration.  And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we don’t.  But that simply isn’t true.  Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign.  

As the world’s most creative people have discovered, we are enticed by the novel and the familiar. By understanding the mechanics of what I call the “the creative curve” – the point of optimal tension between the novel and the familiar – anyone can better engineer mainstream success