The Creative Curve
Big data entrepreneur Allen Gannett overturns the mythology around creative genius, and reveals the science behind achieving breakout success in any field.

Big data entrepreneur Allen Gannett overturns the mythology around creative genius, and reveals the science behind achieving breakout success in any field.
"We’ve all been told a lie about the nature of creativity...My goal in writing The Creative Curve is to reveal the truth about creative success: that there is in fact a science behind what becomes a hit and that today’s neuroscience gives us an unprecedented ability to decode and engineer the necessary moments of 'inspiration' to create mainstream and popular work."
Billionaire Co-Founder of Carlyle Group and host of The David Rubenstein Show
Legendary Producer (The Hunger Games, The People vs OJ Simpson) and former President of Walt Disney Motion Pictures
Michelin star winning Restauranteur
Creator of Black-ish
Best-selling romance novelist
Chief Content Officer of Netflix
Founder of the Blacklist
Co-Founder of Reddit
NYT Writer, TV Anchor, Co-Creator of Billions, etc.
Legendary Animator and Oscar Winning Director of Brave
Co-Creators of Dear Evan Hansen and the music behind La La Land (Won Tony, Golden Globe, and Oscar)
Youtube Creator, Combined 12M+ Social Followers
Incubus co-songwriter and guitarist
Best-selling novelist
Professor and best-selling author of Flow
The Creative Curve overturns the mythology around creative genius, and reveals the science and secrets behind achieving breakout commercial success in any field.
We have been spoon-fed the notion that creativity is the province of genius — of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we don’t. But that simply isn’t true. Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign.
As the world’s most creative people have discovered, we are enticed by the novel and the familiar. By understanding the mechanics of what I call the “the creative curve” – the point of optimal tension between the novel and the familiar – anyone can better engineer mainstream success
*Mailed bookplates are only availbale in the US. Please allow 4-6 weeks for delivery.
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• Get the first chapter via PDF immediately
• Access to The Creative Curve private Facebook community with the latest research and discussion around the science of creativity
*Buy your book anywhere and forward your receipt to orders@Allen.xyz
• Get the first chapter via PDF immediately
• Pen Pals: Allen will answer any three questions on creativity and entrepreneurship
*Buy your book anywhere and forward your receipt to orders@Allen.xyz
• Get the first chapter via PDF immediately
• For 30 minutes, Allen will skype or phone call with either you, your team, or book club
*Buy your book anywhere and forward your receipt to orders@Allen.xyz
Contact Bryan@Allen.xyz about larger quantities and the potential to have Allen do an in-person book talk for your company.
Allen Gannett is the founder and CEO of TrackMaven, a marketing insights platform whose clients have included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. He has been on the “30 Under 30” lists for both Inc. and Forbes. He is a contributor for FastCompany.com where he writes on the intersection of technology and human nature. Previously, he was a co-founder and General Partner of Acceleprise Ventures, the leading SaaS startup accelerator. He was also once a very pitiful runner-up on Wheel of Fortune.