The Creative Curve
Big data entrepreneur Allen Gannett overturns the mythology around creative genius, and reveals the science behind achieving breakout success in any field.
From the Preface
"We’ve all been told a lie about the nature of creativity...My goal in writing The Creative Curve is to reveal the truth about creative success: that there is in fact a science behind what becomes a hit and that today’s neuroscience gives us an unprecedented ability to decode and engineer the necessary moments of 'inspiration' to create mainstream and popular work."
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The Creative Curve overturns the mythology around creative genius, and reveals the science and secrets behind achieving breakout commercial success in any field.
We have been spoon-fed the notion that creativity is the province of genius — of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we don’t. But that simply isn’t true. Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign.
As the world’s most creative people have discovered, we are enticed by the novel and the familiar. By understanding the mechanics of what I call the “the creative curve” – the point of optimal tension between the novel and the familiar – anyone can better engineer mainstream success
What People Are Saying
“Allen Gannett's writing is insightful, inventive and practical, and makes you want to be more creative regardless of your profession. The Creative Curve turns shifts our understanding of creativity from a difficult-to-repeat light-bulb moment into a well illuminated and researched path to continual inspiration and creative success.”
– Shawn Achor
Author of "Big Potential" and "The Happiness Advantage"
“The Creative Curve takes on one of the most pernicious beliefs about creativity — that it is limited to natural-born geniuses. In fact, as Allen Gannett argues so capably, we all have the potential to come up with ingenious ideas and make them a reality.”
– Daniel Pink
Author of "When" and "To Sell is Human"
“All human beings have the potential for great creativity. Gannett explodes the myth that creativity is some mystical talent some are born with others not. Read this book to help understand how to unlock your own creativity, and the creativity of every person on your team.”
– Kim Scott
Author of "Radical Candor"
Getting in Touch
Please contact Abby@Allen.xyz about larger book orders, speaking opportunities, and any interview requests.
About the Author
Allen Gannett was the founder and CEO of TrackMaven, a marketing analytics platform whose clients included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, and GE. In 2018 it merged with Skyword, the leading content marketing platform. He has been on the “30 Under 30” lists for both Inc. and Forbes. His book The Creative Curve, came out in 2018 from Currency, a division of Penguin Random House. The book has been featured on CNBC, Forbes, numerous top podcasts, and has been translated into nine other languages. Most importantly, he was once a very pitiful runner-up on Wheel of Fortune.
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